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4 Steps to Building Your Social Media Strategy

Building your social media strategy can seem like a daunting task. The question I hear the most often is, “where do I start?”. Several years ago I came across a method called the Deming Cycle (also known as PDCA) which involved 4 steps: Plan – figure…

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Content Sharing Strategy

Struggling to build your social media network? Me too. One challenge I’ve faced was how much to share and how much to promote my business. I just stumbled across some information that talked about a “70-20-10” content sharing rule in social media. 70% should be…

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3 Tips for Handling Negative Feedback

The way you handle negativity on your blog, Facebook page, Twitter, or any other social media outlet will have a strong impact on how you’re viewed by those you are trying to reach. It’s difficult to know why some people leave negative comments or feedback…

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