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Social Web Dzine Blog

How To Define Your Social Media Target Audience

When setting up your social media strategy, the first step you’ll want to do is to define your social media target audience. If your business offers products and services to consumers, then you’ll want to figure out the demographics of the consumers who make up…

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4 Steps to Building Your Social Media Strategy

Building your social media strategy can seem like a daunting task. The question I hear the most often is, “where do I start?”. Several years ago I came across a method called the Deming Cycle (also known as PDCA) which involved 4 steps: Plan – figure…

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Content Sharing Strategy

Struggling to build your social media network? Me too. One challenge I’ve faced was how much to share and how much to promote my business. I just stumbled across some information that talked about a “70-20-10” content sharing rule in social media. 70% should be…

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3 Tips for Handling Negative Feedback

The way you handle negativity on your blog, Facebook page, Twitter, or any other social media outlet will have a strong impact on how you’re viewed by those you are trying to reach. It’s difficult to know why some people leave negative comments or feedback…

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