Local SEO allows your business to promote your services online to local customers. It uses search engines like Google and business directories like Yelp, Superpages and Manta to build an online listing of local business that enable customers in their area to find the best local business to meet their needs.
Citations ae an online reference to your business’s name, address, and phone number (NAP). Google uses these references to evaluate the online authority of your business. It’s important that your NAP matches exactly what Google finds on your website, your Google+ local page, and other online directories. You should be 100% consistent. So for example if you have your phone number listed as 715.555.1212 on your website then you should not list it as 715-555-1212 elsewhere.
Google’s logic is that if your business is mentioned a lot online then it deserves a higher ranking than one that’s hardly mentioned at all. This is especially important if those places where it is mentioned are relevant to the search being performed.
If I built your website for you, then your Local SEO and citation building has been started. I used what Google refers to as Schema Markup. Schema Markup is basically some special coding which Google uses to identify important info such as your NAP. When you look at your website and see where your company name, address, and phone number is listed you can’t see the special coding but Google sees it and uses it to identify your business information.
Setting up your Google Places profile and citations isn’t a very complex process. You can do it yourself or have someone within your company do it if they’re very careful to be very consistent. However unless you double check every listing any mistakes that are made may not be caught until it’s too late and can be quite messy to clean up later.
A company that performs these tasks for you will be able to do the same thing much more quickly and it might be worth the speed and accuracy to have it done for you. If you research the cost for having this done, you’ll see that you could pay anywhere from $2.50/hour for someone overseas to do it all the way up to several thousand dollars to hire a corporate SEO agency to do it for you. Keep in mind that this should be an ongoing process – not something you set and forget. After initially setting up your new citations and reviews, you should also be looking for additional citations to create and have something in place to help your clients to continue creating online reviews for you.
As a customer of Social Web Dzine, you already know that you receive excellent service from me and that I always try to go above and beyond to help you with your website needs. You also know that my prices are fair and reasonable to help your business with your online marketing. So it should come as no surprise that I offer Local SEO Service packages that you can afford which will help your business.
Here’s what’s included:
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Local SEO boosts your online presence
Citations help Google and online directories identify your business info
Your website should contain schema markup to help Google identify your business info (it does if I built it)
You can DIY by searching for your business name online and updating/fixing every mention you find – don’t forget to search for your competitors and make sure you have a listing in places where they are listed as well
Social Web Dzine offers two affordable packages Local SEO packages
I’d love to talk to you about this service and how I can help you. Get in touch with me and let’s set up a time to get started.