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July 26, 2018

Fundraising events play a vital role to promote your nonprofit fundraiser. In order for an event to be successful, it must have people attending. If no one attends, not only is the initial investment lost but any potential donations are…

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October 25, 2017

When setting up your social media strategy, the first step you’ll want to do is to define your social media target audience. If your business offers products and services to consumers, then you’ll want to figure out the demographics of…

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September 26, 2017

Building your social media strategy can seem like a daunting task. The question I hear the most often is, “where do I start?”. Several years ago I came across a method called the Deming Cycle¬†(also known as PDCA) which involved…

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December 30, 2011

Struggling to build your social media network? Me too. One challenge I’ve faced was how much to share and how much to promote my business. I just stumbled across some information that talked about a “70-20-10” content sharing rule in…

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July 7, 2010

The way you handle negativity on your blog, Facebook page, Twitter, or any other social media outlet will have a strong impact on how you’re viewed by those you are trying to reach. It’s difficult to know why some people…

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