Fundraising events play a vital role to promote your nonprofit fundraiser. In order for an event to be successful, it must have people attending. If no one attends, not only is the initial investment lost but any potential donations are lost.
What can you do to ensure you have people attend your events? Marketing! Lots and lots of marketing. Everything you do to promote your fundraiser is part of the marketing process. Marketing your event takes time, you should be thinking about the steps you’ll take to get publicity about your campaign at least six months before the actual event. Waiting until the last minute to promote your nonprofit fundraiser can result in poor attendance and loss of donations.
According to PEW Research 72% of all American adults who use the internet are on Facebook. This means a majority of the people you’re trying to reach for support of your nonprofit fundraiser are on Facebook. Promoting your event on Facebook is a must in today’s social media centered population.
Once you create an event page on Facebook you’ll want to be active and promote your nonprofit fundraiser page in order to get the word out and encourage people to attend. Here are several tips you can use gain more interest and get more people to attend:
Facebook events are one of many marketing strategies you can use to promote your nonprofit fundraiser. Facebook is also useful in building a strategy to get the word out about your nonprofit organizations. By using a strategic marketing campaign, you can guarantee the best results possible from your nonprofit fundraiser.