Match the Print Advertising
During our first meeting Herb said he wanted a completely hands-off website he could turn over to someone else to manage for him. He showed me a print copy of an ad he runs regularly and asked to match the website layout to the print advertising. His only other request was to use “John Deere colors”.
Built with Extensibility
With future inventory and growth in mind the website was created to grow with his inventory in order to be kept current and up-to-date. Functionality was implement to mark a piece of equipment as sold so it would no longer appear on the website but kept active so bookmarked links could be visited and customers could see items had been sold.
Emphasis was placed on site speed and image optimization in order to ensure the site loads quickly on multiple devices.
Herb has said the website has greatly helped his sales and has been an excellent addition to his other marketing efforts.
Original Launch: 2014
Industry: Farm Implement
Target Market: B2C
Location: Dale, Wisconsin