Two Brands in One Website
Dave presented me with the challenge of incorporating two brands into one website. He said it was important to ensure there was a distinction as well as a connection between the brands. One thing of particular importance to him was to create a about page that would showcase his interests, hobbies, and activities outside of his work.
The rich green color in the HomeWorks logo was the foundation I used to create a sophisticated look and feel for the website. Part of the HomeWorks logo was a texturized “H” in the center. I decided to use this as the border at the top of the website. Working with Photoshop, I cut and pieced it together to make a solid border that would repeat across the page.
With a profession that relies heavily on images to showcase past work project, it was important to incorporate areas for lots of photography. This was achieved by using a prominent slideshow on the home page and multiple picture galleries throughout the site with captions below to explain each picture.
Local Search Optimization Rebranding
Several years after the HomeWorks website was created, Dave decided to eliminate the HomeWorks part of his brand and re-brand everything as Dave’s painting. He decided to keep the entire look of the website the same but focus more on paint and tile.
During the re-branding of the website we also worked with Dave on local search optimization to change all the citations we found to reflect the change of not only his company name but also the focus of services.
Since re-branding his website and restructuring his local search optimization, Dave now says he has more work than ever before. He calls often to report new customers who’ve found his site and compliment him on the way it looks as well as being able to find him in the areas surrounding Waupaca.
Original Launch: 2014
Industry: Home Improvement
Target Market: B2C
Location: Waupaca, Wisconsin