Building local citations allows your business to promote your services online to local customers. It uses search engines like Google and business directories like Yelp, Superpages and Manta to build an online listing of local business that enable customers in their area to find the best local business to meet their needs.
Citations are online reference to your business’s name, address, and phone number (NAP). Google uses these references to evaluate the online authority of your business. It’s important that your NAP matches exactly what Google finds on your website, your Google+ local page, and other online directories. You should be 100% consistent. So for example if you have your phone number listed as 715.555.1212 on your website then you should not list it as 715-555-1212 elsewhere.
Google’s logic is that if your business is mentioned a lot online then it deserves a higher ranking than one that’s hardly mentioned at all. This is especially important if those places where it is mentioned are relevant to the search being performed.
If your website was built by Social Web Dzine, then your local citation building has been started. We used what Google refers to as Schema Markup which some special coding which Google uses to identify important info such as your NAP (Name, Address, Phone Number). When you look at your website and see where your company name, address, and phone number is listed you can’t see the special coding but Google sees it and uses it to identify your business information.
If your website was built by another designer, it’s a good idea to have it reviewed to determine if Schema Markup was included in the coding of your website. If it is absent, then it should be added into your website.
Setting up your Google Places profile isn’t a complex process. You can do it yourself or have someone within your company do it if they’re very careful to be extremely consistent.
However building quality local citations can be quite time consuming and you may face some technical issues and roadblocks including some of the following
There are many other nuances that go along with quality local citation building that if not handled properly can make a real mess of your online local citation building efforts.
Keep in mind, this should be an ongoing process – not something you set and forget. After initially setting up your new citations and reviews, you should also be looking for additional citations to create as well as have a plan in place to help your clients create online reviews for you.
With Social, Web Design & Marketing’s Local Citation Building services, you know you’ll receive quality work at a fair and reasonable price. Based on customer feedback, we’ve created two options for building your local citations.
Both options offer the same services:
If your website was not built by Social, Web Design & Marketing, we will also review your website for Schema Markup and implement it where necessary.
The monthly option spreads out the work & payments over the course of twelve months. This options allows you the time to work with me on the citation building in incremental chunks as well as to defer the cost of the service over a longer period of time.
This option completes all the citation building steps within a 3-4 week timeframe with payment due at the time of the service.
We’d love to talk to you about this service and how we can help you build quality local citation for your business. Get in touch with us and let’s set up a time to get started.