Old School SEO Is Out
Search Experience Optimization Focuses
on User Experience and Website Visitor Needs
Search Engine Optimization Gets You Found Online
Your existing loyal customers know how to find you and interact with your company; what about your potential customers, future employees, donors, or possible vendors who don't know you exist? You can be certain they're searching for what you offer!
Search engine optimization or SEO is the process to get traffic from the search engines. It's an awesome feeling when you start ranking higher in the search results - but showing up is only half the story.
Search experience optimization focuses on the goals of the search engines. Their goal is to provide answers in the search results. A website visitor has a good search experience when they perform a search and land on a website that supplies the information they needed. Your website should be optimized to answer the questions your visitors have, deliver the information they need, and encourage your website visitors to engage with your content.
Once all these things start happening, Google begins to recognize the quality of your website and ranks it even higher.
SEO - An Integrated Approach
An effective SEO strategy should combine your goals with the goals of the search engines. We follow a comprehensive approach which integrates both search engine optimization and search experience optimization. Together these components will deliver a solution which will engage users, bring in targeted web traffic, and increase your brand exposure.
Search Engine Optimization Services
Our search engine optimization services are designed to meet your needs and goals, deliver effective information to potential website visitors, and implement good SEO practices to align with the search engines.
We'll walk you through our successful SEO process and together we'll discover your strategy, goals, and customers. From there, we move on to studying your existing website and put together an action plan of what needs to be fixed. Research is the next step of our process where we research not only your competition but also the best keywords and phrases for your company. Content and optimization is the last stage. Once we're finished we'll have a detailed plan of action to help you rank higher in the search engines and reach your potential customers.
7 Step SEO Process
1. Client Discovery
Our detailed client intake process helps us understand where you are, what goals you want to reach, who your customer is, and what we can do to help you.
2. Competitor Research
By researching and understanding what your competition does well, we're able to learn more about you and your target market to help improve your ranking in the search engines.
3. Site Mapping
With the completed list of keywords we compile, we'll then map each keyword or phrase to specific pieces of content to be used in your website. This will help define the existing structure and content your website currently has in place and create an outline of future content to be created.
4. On-Site Optimization
This is where the technical search engine optimization process takes place. Using the information we've gathered, we'll create a checklist to implement your unique SEO strategy. Your content will be analyzed and updated with the SEO factors we've identified throughout our process. We'll clean up any issues your website may have and implement the SEO strategies necessary to improve its ability to rank well. We'll analyze your content and ensure it delivers quality information to website visitors searching for what you have to offer.
5. Website Audit
Using a comprehensive audit checklist we look at how your website is set up, your current navigation, existing backlinks, broken links, and work towards identifying any issues we find which need to be corrected.
6. Keyword Research
Together we brainstorm lists of words and phrases important to your business and your customers in order to find the best opportunities to use for creating your search engine optimization strategy.
7. Content Creation
Our content creation team will work with you to determine the best types of content needed for your website. These content types include text, images, CTA offers, and infographics. They will guide you through the process of creating this content or if you prefer they can create content for you.
Talk to Us Today!
We help companies improve their SEO and get RESULTS!
Top Search Engine Ranking
Do NOT trust any firm which guarantees you top placement in the search results. Even Google cautions you to beware of any SEO agency who makes this promise:
"No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever." source: support.Google.com
Well optimized websites can take weeks or even several months before they are listed in the search engines. Can you imagine how difficult it is to get listed if your website isn't optimized with with a well-planned search engine optimization strategy?
We'll help you craft a unique strategy designed for your company, your goals, and the website visitors you're trying to reach.
"Since working with Social, Web Design & Marketing we’ve seen an increase in customers due to the fact more people are able to find out about our business online. Call Social, Web Design & Marketing and ask them to explain how they can help your business."
- Dan Sayler
Sand Country Services